About us

Cliff Williams, F.B.D.O.

Cliff is a Registered Dispensing Optician and owns and runs the Practice with his Mother Joan. Using the latest equipment Cliff is pushing the boundaries of Optometric Practice at all stages and is keen to educate and promote technology to the profession, with a passion for the latest in eyecare and eyewear.

Cliff's expertise is regularly called upon for education, training events and more reently has the ability to direct, shoot, present, edit and produce informative videos using 4K standard equipment. There are several of these videos on this website.

What Cliff enjoys most of all though is transforming a patient's appearance with a stylish new look, fitted accurately using the latest technology so they have clear, sharp vision at all times, helping many to see clearly in new and demanding circumstances.

Lincoln Yiu, MCOptom

Lincoln is one of the Optometrists working regularly with Cliff and has found the equipment and software to be innovative making thorough digital eye examinations accurate and informative.